The Turning Point

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Everything started to change when I stumbled into the world of self-development. One book led to another, and I began to realise how powerful our minds really are — and how many of the limits we live with are self-imposed. Learning to understand myself completely changed how I approached life, work, and relationships.

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Up until then, it had felt like I was swimming upstream, constantly fighting my own mind without even realising it. But when you understand how your brain actually works (and how often it’s working against you), you stop fighting. You start working with it. Even the behaviours we think are irrational start to make perfect sense once we have the full picture. Our minds are always trying to help us …they can just be a bit of an arsehole in how they go about it.

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Why I Do This Work

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Psychology gave me the tools to understand why we get stuck, why we repeat patterns, and how to move beyond them. Coaching gave me the way to turn that understanding into progress my clients can build on long after we’ve finished working together. I’ve been obsessed with the mind ever since. I read constantly, study relentlessly, and apply new tools every day. Not only because I love it, but also because I know how powerful it is when someone finally understands how their brain works.

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What That Means For You

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There’s no shortage of advice out there about how to succeed. But most of it assumes the problem is effort or strategy. In my experience, it’s not. The real challenge? You're trying to grow while being held back by internal blockers you can’t see - patterns wired into your brain to keep you “safe,” even when they’re keeping you stuck. That’s what I help my clients work through. Not by pushing harder. Not by burning out trying to be someone they’re not. But by learning to work with their mind — and unlocking the potential that’s been there all along.